About us

Our Story

CrossFit Central co-founders, Jeremy Thiel & Carey Kepler, along with their 3 brothers and sisters grew up on a squash farm in Lubbock, Texas. From a young age they learned the value of working hard, providing a quality product and impacting people’s lives through service. Both Jeremy and Carey were athletic from a young age and played high school and collegiate level sports. They chose to combine their love of fitness with their desire to change people’s lives – they set out to build a fit community in Austin, Texas.

“Strong relationships sprouted out of his (Jeremy’s) emphasis on the importance of being heavily involved in the Austin fitness community.”

In 2005 the brother-sister duo began running boot camps in parks all around Austin. Jeremy worked from his one bedroom apartment day in and day out blogging, emailing and programming; strong relationships sprouted out of his emphasis on the importance of being heavily involved in the Austin fitness community. Jeremy laid the foundation for his future by hiring a strong team; coupling his drive with people who were passionate about CrossFit and dedicated to the company’s vision.
In the Spring of 2006 we opened our first gym, becoming one of the first 50 CrossFit Affiliates in the world. The space was roughly 500 square feet on Burnet Road. Since then we have moved into a 4,000 square foot facility one mile from our original location. In June 2012 we broke ground on our 3rd indoor location, CrossFit Central Downtown, bringing CrossFit to downtown Austin. Along the way, our Relentless boot camps have grown to include 13 locations.

“We remain a locally owned and operated family business. We love this city and we would love the opportunity to help you reach your goals.”

What is CrossFit?

CrossFit is constantly varied, high intensity, functional movement, the goal is to improve fitness and therefore general physical preparedness. You will not see any “machines” in our gyms other than a Concept 2 Rower. You will see a combination of: sprinting, rowing, jumping rope, climbing rope, flipping tires, weightlifting, carrying odd objects, box jumps, barbells, dumbbells, gymnastics ring work, pull-ups, kettlebells, medicine balls, and many bodyweight exercises. CrossFit is for everyone, regardless of your experience or fitness level. Each workout is scalable.

Getting You RESULTS

Our programs are limited to small groups of people – this means each athlete receives personal attention from their coach every time they step into the gym. CrossFit Central is truly all of the benefits of personal training at half the cost! And by working out with a group of people you will find that you push yourself harder than ever before and you will achieve goals that you previously thought you couldn’t. We are dedicated to YOU.

Resources Available to YOU

  • Monthly Nutrition Meetings
  • Free Body Compositions
  • Goal Setting
  • Social Events & Happy Hours, Holiday Parties, Picnics, Pot Luck Dinners and more!
  • Challenges & competitions open only to CC members
  • Unlimited access to your coach


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